GENERIKA | Philippine Franchise

To franchise a Generika drugstore, you need to initiate contact with Generika, express your interest, and complete the necessary application process. This includes submitting a Letter of Intent (LOI), undergoing an assessment, and meeting the required investment. Generika Drugstore says they will guide you through the process, including site selection, store design, training, and product sourcing.

Here's a more detailed breakdown:

1. Express Interest and Initiate Contact:

Download and submit a Letter of Intent (LOI): You can find the LOI on Generika's website. Email the LOI to franchising@generika.com.ph: Or contact them via phone at 09178592920 or 09175989913 to schedule a business presentation.

2. Application and Assessment:

Review the franchise package: Generika provides a standard package that includes the franchise fee, computer hardware, a proprietary POS system, design services, a security deposit, initial inventory, and other essentials.  Feasibility Assessment: Generika's Network Development Team will assess the proposed location to ensure it meets their criteria.

3. Investment and Store Setup:

Estimated Investment: The total investment for a Generika franchise can range from approximately PHP 900,000 to PHP 1.7 million, according to Generika's website. This includes the franchise fee and other costs.  Responsibilities: You, as the franchisee, will be responsible for tasks like hiring a contractor for store renovation, hiring staff (including a pharmacist and assistants), and managing the day-to-day operations of the store.  Ongoing Support: Generika provides training programs for franchisees and their staff, and they handle product sourcing and procurement.

4. Key Considerations:

Location: While you can propose a site, Generika will assess its feasibility. Return on Investment: Factors like store management and expense control will influence the return on investment. Training: Generika provides training for franchisees and their staff on operations and product knowledge. Ongoing Support: Generika provides ongoing support for franchisees through regular system updates and support.