SHELL| Philippine Franchise
Learn the qualifications and application process to become a Shell retailer in the Philippines. Discover the CODO model and essential requirements to start your own gas station business.

To become a Shell retailer (franchise) in the Philippines, you need to meet certain qualifications, apply, and go through a selection process. Shell offers a Company Owned Dealer Operated (CODO) model where you would operate the gas station. The process generally involves submitting an application, attending an exam and interview, getting accredited, and finally signing a contract.
Here's a more detailed breakdown:
- Qualify for a Shell Dealership:
Age: You must be under 55 years old. Nationality: You need to be a Filipino national with an established residence in the Philippines. Business Experience: Prior experience in managing a business or managing staff is preferred. Industry Background: You should not be an ex-employee or ex-retailer from the oil industry for at least two years. Legal Entity: If you are a corporation, the managing partner should own at least 50.1% of the shares. Passion and Engagement: You must be passionate about customers and committed to managing a retail business. Leadership Skills: Ability to motivate your team and work towards agreed-upon business targets is crucial. Time Commitment: Willingness to devote time to oversee the day-to-day operations of the business is essential.
- Submit an Application:
Online Form: You can find an "Apply Now" form on the Shell Philippines website. Email Assistance: For assistance, you can also send an email to U-Franchise, Shell's partner, at shell@ufranchiseasia.com.
- Go Through the Selection Process:
Exam and Interview: Shell will assess your qualifications through an exam and interview. Retailer Pool Accreditation: You will need to be accredited as a Shell retailer. Retailer Selection Process: This involves a more in-depth evaluation of your suitability.
- Sign the Contract and Begin Operations:
Contract Signing: If selected, you will sign a contract with Shell. Station Turnover: You will take over the operation of the assigned Shell station.
Important Considerations:
Active Role: Shell expects retailers to be actively involved in the business and not hold other employment without their approval. Business Acumen: Shell looks for individuals with strong business acumen, including the ability to interpret financial statements. Customer Service: Passion for customer service is a key requirement. Technology: Comfortable use of technology is also important.
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